organisation

At HEMA, we value integrity, respect and trust: from how we work together to how we make decisions. With clear management, openness and room for initiative, we are building a HEMA that everyone is proud of.

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our culture

A good organisation is important to execute our mission. We explain this using a number of internal themes that clarify how we make choices and who is responsible for what part.

code of conduct as a basis

In our cooperation internally, and with our customers and suppliers, we adhere to the policy principles set out in our code of conduct. This is the basis in our collaborations and in our actions.


HEMA values integrity, respect and trust. We believe it is important that employees report abuses they encounter in the course of their work, and do not feel restricted in any way. Everyone who works at HEMA should feel at home and have a safe working environment. For questions about this, or reporting wrongdoing, employees can contact HR, the compliance officer, managers and external confidential advisers. The external confidential advisers share an anonymised report with HEMA annually, which provides insight into the quantity and nature of reports and how they were dealt with. This report also allows HEMA to recognise any patterns and take action if necessary.

management team

Saskia Egas Reparaz

CEO (Executive Board)

Jurriaan Pouw

CFO (Executive Board)

Wilma Veldman

CPO

Bas Verheijen

CCO

Machiel Lagerweij

COO

Pieter Heij

CTO

Filippien Wagenmakers

CPeO

 sustainability team

Eva Ronhaar

director of sustainability

Xander Kotvis

environmental impact

Marieke Doolaard

due diligence, production chain

Milou America

sustainability specialist

Fuusje Schlette

junior sustainability specialist

 departments involved

Other departments involved, such as legal, procurement and quality, have a designated sustainability specialist 

our organisational structure

At HEMA, we work on sustainability together with everyone.

Our sustainability team is responsible for developing the sustainability strategy into policy, developing objectives together with various departments such as legal, procurement and quality. In this way, all employees ensure the implementation and execution of the sustainability policy.

The Executive Board consists of Saskia Egas Reparaz (CEO) and Jurriaan Pouw (CFO), and is responsible for HEMA's strategy. Sustainability has a central place in this. The CEO is (ultimately) responsible for the sustainability policy and its implementation. The Executive Board is part of the management team. CO2 reduction on scope 1, 2 and 3 is one of seven indicators (KPIs) for the board.

more about our management

our management

The Management Team (MT) and the Supervisory Board form HEMA's board. The management team is responsible for the day-to-day management of HEMA.

management

The management team is made up of seven people: the Chief Executive Officer, the Chief Financial Officer, the Chief Customer Officer, the Chief Technology Officer, the Chief Product Officer, the Chief Operations Officer and the Chief People Officer.

In November 2024, we shared our ambitions for the next three years. To fulfil our ambitions, we need to ensure that HEMA's organisational structure fits with this. The moment to make these changes coincides with the departure of Wilma Veldman (Chief Product Officer). Wilma's duties have been divided among the MT members. This format will ensure we stay the strategic course, at pace. With this division of duties we aim to attune our product range even better to our customers' wishes. We also use this format to give the leadership team the opportunity to develop further in our organisation. This came into effect from the 2025 financial year.


The Executive Board is the statutory management board of HEMA BV and consists of the Chief Executive Officer and the Chief Financial Officer.


HEMA's Supervisory Board oversees the MT's operations and advises the MT in the performance of its management duties.


The Supervisory Board consists of five people. Topics considered by the Supervisory Board include the appointment, performance and remuneration of MT members, international expansion, marketing, e-commerce, franchising, supply chain, financing and cash flow of HEMA. Regular agenda items include financial and operational performance, market share development and general business.


Two members of the Supervisory Board have been appointed as audit committee. Among other things, this committee oversees financial reporting, risk management, internal controls, compliance with laws and regulations such as CSRD, EU Taxonomy and CSDD and advises the Supervisory Board on the appointment of HEMA's independent external auditor.

remuneration

Individual agreements on fixed remuneration were made with the management team. For fixed pay, salary scales have been set up within which salaries can grow. Based on the annual assessment, the salary may increase to the maximum of the relevant scale. Compensation for termination of employment is determined depending on the situation. If the termination is part of a reorganisation, these employees are covered by the Social Plan.

Variable remuneration depends on performance versus the company's objectives. In case of underperformance, the right to the variable remuneration lapses. All employees are covered by the compulsory Retail Industry Pension Fund. Thus, the management team joins the same pension scheme as all other employees.

CO2 reduction on scope 1, 2 and 3 is one of seven indicators (KPIs) for the board. In the past, this was: 'Leading the sustainability movement', but we have made it more specific to match developments in the world.

management team

(incl. Executive Board), 2 February 2025

Saskia Egas Reparaz

CEO

Start date: 1 June, 2021

gender: female

Previously, Saskia was CEO of drug store chain ETOS and a member of the European leadership team at Ahold Delhaize.


Jurriaan Pouw

CFO

Start date: 1 June, 2022

gender: male

Before HEMA, Jurriaan held various management positions in retail as CFO at C1000 and e-commerce manager at Jumbo.


Bas Verheijen

CCO

Start date: 1 June, 2021

gender: male

In his career, Bas has worked at Albert Heijn, C1000, Blokker and Picnic, among others.


Wilma Veldman*

CPO

Start date: 1 June, 2021

gender: female

Wilma has held various positions at organisations such as De Bijenkorf, V&D and Zeeman. She also previously held various positions at HEMA.

* exited as of 2 February 2025.


Machiel Lagerweij

COO

Start date: 1 August, 2021

gender: male

Machiel has worked at companies such as De Bijenkorf and MS Mode. Before joining HEMA in 2021, he had several long-term tenures at HEMA.


Pieter Heij

CTO

Start date: 1 June, 2021

gender: male

In his career, Pieter has worked at De Bijenkorf and the Selfridges Group, among others.


Filippien Wagenmakers

CPeO

Start date: 1 October, 2022

gender: female

Filippien has held various positions in retail at Ahold Delhaize and Gall & Gall.

 Supervisory Board

2 February 2025

Pieter Haas

Chairman appointed in accordance with HEMA Works Council's right of recommendation

Start date: 1 February 2021

End of term: 31 January 2025

Ultimately: 2033

gender: male

Bas Becks

Parcom supervisory board member

Start date: 1 February 2021

End of term: 31 January 2025

Ultimately: 2033

gender: male

Wilco Jiskoot

Independent supervisory board member

Start date: 1 February 2021

End of term: 31 January 2025

Ultimately: 2033

gender: male

Ton van Veen

Mississippi Ventures supervisory board member & member of audit committee

Start date: 1 February 2021

End of term: 31 January 2025

Ultimately: 2033

gender: male

Ronald van der Vis

Independent supervisory board member & member of audit committee

Start date: 1 February 2021

End of term: 31 January 2025

Ultimately: 2033

gender: male

sustainability

HEMA's management team and Executive Board are responsible for corporate strategy. As an independent party, our Risk & Internal Audit team monitors risk and compliance. Sustainability is a key focus here. The sustainability department (consisting of five employees) is responsible for translating the sustainability strategy into policy. This department also sets sustainability targets, in consultation with various departments such as legal, procurement and quality. Thus, all our employees are responsible for implementing and monitoring the sustainability policy. The CEO is (ultimately) responsible for the sustainability policy, its realisation and compliance with sustainability legislation. The CFO is responsible for financial and non-financial reporting.

The Supervisory Board is responsible for supervising the management team and oversees the general course of business, strategy, operational performance and corporate governance. In their role, they also advise on HEMA's roadmap for ESG. Part of the Supervisory Board is the Audit Committee, which contributes to the exercise of oversight in areas such as risk management and compliance with (sustainability) regulations.

ESG committee

In January 2024, the sustainability committee changed to the ESG committee. Developments and sustainability targets are monitored and discussed. This includes the CEO, CPO, CFO, CPeO and representatives from the Communications, Legal, Procurement, Risk & Internal Audit and Sustainability departments. The ESG committee meets monthly and is chaired by the CEO. This committee makes strategic and policy choices and the individual committee members ensure operational implementation.

CSRD project group

In 2024, we started a CSRD project group. This is a multidisciplinary team that ensures the timely and effective implementation of the CSRD on a project basis. The project group comprises the CFO, representatives from Corporate Finance, Data & Analytics, the sustainability team and Risk & Internal Audit. The project group is responsible for all decision-making around HEMA's roadmap for CSRD compliance, and is chaired by the CFO. The group meets monthly.

sustainability report

HEMA shares its progress on sustainability every year in the public sustainability report. HEMA's management team is responsible for overseeing and approving sustainability information. The corporate communications team coordinates the set-up and process. Teams within HEMA provided the required information. The sustainability team does the review of the report. HEMA's management team is responsible for overseeing and approving the sustainability information and ultimately approves publication of the sustainability report. The CEO and CFO approve both the financial statements and the sustainability report.


In this report, we report on our material issues from the 2024 double materiality analysis. HEMA's CEO and CFO contributed to the design of the double materiality analysis and were involved in the outcomes and objectives.

stakeholders

The board (MT and SB) are involved and present at stakeholder consultations. The MT as a whole attends strategy days (employees, suppliers), stakeholder meetings (colleagues, NGOs, cooperation partners) and other contact points with internal and external stakeholders. Feedback from these consultations is continuously taken into account in shaping the sustainability policy.